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Real Estate Agents may sometimes wonder if it is worth their time to hire a professional photography to capture images of a property. Below I will outline 5 things that should be taken into consideration when making a decision.

Real estate agents should use professional photographers for several reasons:

    1. First impressions matter: We only get one chance to make a first impression. The photos of a property are often the first thing potential buyers see, whether it’s on a website or in a brochure. Professional photos can create a positive first impression and make a property more appealing.
    2. Quality matters: Professional photographers have the right equipment and expertise to capture the best shots of a property. This can make a big difference in the overall quality of the photos and make the property look more attractive.
      • Stand out from the competition: In today’s competitive real estate market, professional photos can help a property stand out from the rest. This is especially true in areas where there are nearby homes for sale that are very similar. High-quality photos can make a property more memorable and increase the chances of it getting noticed.
      • Save time: Using professional photos can save real estate agents time. It’s not unusual for an agent to meet with home owners while I work around them capturing photos. This means they won’t have to spend time trying to capture the perfect shot themselves, which can be time-consuming and frustrating.
      • Increase sales: Professional photos can help increase the likelihood of a property selling quickly and at a higher price. When potential buyers see high-quality photos, they’re more likely to schedule a viewing and make an offer. Although photos do not sell homes, they are an essential part of the puzzle and required by the MLS.

    Overall, using professional photos is a worthwhile investment for real estate agents, as it can lead to a higher number of sales and a more positive reputation in the industry. But perhaps the more important purpose that is served is Brand Awareness & Consistency. Give us a call today to discuss how we can help you create consistent brand awareness.